Design at Preply — building the team, the practice, and the conditions for great work at scale. A product used in 180+ countries, a team distributed across Europe, building the world's biggest language school.

Running Outpost in parallel, taking on selective strategy and speaking engagements. Building COSTA, a personal chief of staff app.

What it takes to build genuinely world-class design teams vs. design functions that just ship. The enduring value of taste in an age where almost everything else can be outsourced.

Also: AI as a creative collaborator rather than a creative proxy, and how much I can't wait to delete my LinkedIn profile.

Devon. On the edge of Dartmoor, and the edge of England. The sea and the moors almost make up for the lack of local Okonomiyaki outlets.